Human Centered Design


I lead passionate UX focused design teams that create digital products. I am a creative director at a Seattle digital product development agency and am lucky enough to work with fortune 500 & 100 companies to help guide their creative and strategic product initiatives in these areas:

Creating new human-centered products and services

  • Lean UX practices

  • Design Thinking

  • Creative Direction

  • Cross functional collaboration

Transforming existing customer experiences

  • Experience Analysis

  • Experience Strategy

  • Experience Design

Good design work doesn’t just change how end users think about the product, it changes how they think about themselves.


I have experience leading design efforts across these phases of digital product design:

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Design Process


User Centered Design Workshops 

Collaborate with stakeholders and frame the business problem correctly in design workshops. Ideate solutions together. Define product MVPs.


Research & Ideate

Perform light desk research or in-depth user interviews to better understand the available competitive and comparative information. Generate a wide range of solutions.


Rapid Prototyping 

Based on gathered information and stakeholder collaboration, choose critical features or core concepts to prototype and test.



Run in person tests with prototypes to validate ideas. Use gathered feedback to improve or correct original concept.


UX Flows and Wires 

Further expand on original concept and create flows and wires for MVP.

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Visual Design 

Use design principles to generate style and brand elements or (more typically) apply existing brand guidelines to new products. 


Development Collaboration

Work very closely with devs at all points, from initial idea to build and launch.


Launch & Iterate 

Launch and use data to refine UX and product definition.

Ways of working

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Atomic Design Principles

I use several aspects of Atomic Design to build out and implement design language systems for digital products.

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Agile Sprints & Atlassian Products

Design sprint planning is handled within the Agile Methodology and tracking of design tasks within Confluence and Jira. Backlog grooming, am I right?


Daily Team Stand Ups 

Day in and day out team and client communication is critical to velocity and is part of the Scrum Ceremonies. I can’t overstate how important this is to maintaining velocity and handling complexity.


Retrospectives & Demo Days

Demo Days to show progress at the end of sprints and Retrospectives to keep the teams healthy and happy. #RetrosFTW