DIGITAL PRODUCT
CREATIVE DIRECTOR

Human Centered Design

Expertise

I lead passionate UX focused design teams that create digital products. I am a creative director at a Seattle digital product development agency and am lucky enough to work with fortune 500 & 100 companies to help guide their creative and strategic product initiatives in these areas:

Creating new human-centered products and services

  • Lean UX practices

  • Design Thinking

  • Creative Direction

  • Cross functional collaboration

Transforming existing customer experiences

  • Experience Analysis

  • Experience Strategy

  • Experience Design

Good design work doesn’t just change how end users think about the product, it changes how they think about themselves.

Experience

I have experience leading design efforts across these phases of digital product design:

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Design Process

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User Centered Design Workshops 

Collaborate with stakeholders and frame the business problem correctly in design workshops. Ideate solutions together. Define product MVPs.

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Research & Ideate

Perform light desk research or in-depth user interviews to better understand the available competitive and comparative information. Generate a wide range of solutions.

 
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Rapid Prototyping 

Based on gathered information and stakeholder collaboration, choose critical features or core concepts to prototype and test.

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Testing 

Run in person tests with prototypes to validate ideas. Use gathered feedback to improve or correct original concept.

 
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UX Flows and Wires 

Further expand on original concept and create flows and wires for MVP.

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Visual Design 

Use design principles to generate style and brand elements or (more typically) apply existing brand guidelines to new products. 

 
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Development Collaboration

Work very closely with devs at all points, from initial idea to build and launch.

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Launch & Iterate 

Launch and use data to refine UX and product definition.

Ways of working

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Atomic Design Principles

I use several aspects of Atomic Design to build out and implement design language systems for digital products.

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Agile Sprints & Atlassian Products

Design sprint planning is handled within the Agile Methodology and tracking of design tasks within Confluence and Jira. Backlog grooming, am I right?

 
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Daily Team Stand Ups 

Day in and day out team and client communication is critical to velocity and is part of the Scrum Ceremonies. I can’t overstate how important this is to maintaining velocity and handling complexity.

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Retrospectives & Demo Days

Demo Days to show progress at the end of sprints and Retrospectives to keep the teams healthy and happy. #RetrosFTW

Clients